Parker’s daughter is well aware of her mother’s ongoing partnership with Adidas and even partook in the creative process herself back when she surprised Parker with a bespoke pair of Adidas Exhibit B “Mother’s Day” PE sneakers in May. “We might have a little shoe designer on our hands,” Parker says of her daughter’s sharp eye, “I think [it’s thanks to] her being exposed to so many experiences, which as a mom I love, especially when it comes to shoes and apparel. She’s known three stripes since she came into this world—that’s all she knows!”
Parker’s relationship with Adidas is often cited as one of the longest-running brand partnerships in the WNBA, tracing all the way back to her days playing high school basketball. “Whenever you’re authentic in who you are, and a brand is authentic in who they are, there are certain partnerships that just work,” she says. Something Parker also prizes about Adidas is its attention to detail and versatility—two qualities that Parker embraces on and off the court. “Versatility. That’s what I represent with my fashion. I love playing with the lines when it comes to femininity and masculinity,” she says. “Especially on air when I’m working at Turner, I do try to mix that in. I’ll wear suits and bow ties with high heels, and I’ll wear a dress with sneakers.” The collection itself is meant to be worn on the court, and Parker even gave fans a sneak peek while playing in this year’s All-Star game by wearing her new Exhibit B shoes.