
Courtesy of TEREA
“Inclusivity,” “diversity” and “joy” were bandied about in fashion houses and on runways this year, but these terms are nothing new to Andrea Pitter, winner of season two of Amazon Prime Video’s Making the Cut. The daughter of Jamaican immigrants, Pitter has been championing those underrepresented in the industry since launching Pantora Bridal in 2009. The prize for the global competition—which included a million dollars, a mentorship with Amazon Fashion, and more—allowed the Brooklyn-based designer to expand her ready-to-wear brand. She also won a partnership with Amazon Fashion on a co-brand. “The show opened my world,” Pitter says. “I created something that I thought was huge. It gave me the opportunity to take a step back and look at the big picture.”
TEREA, Amazon Fashion’s first-ever co-brand with a winner from Making the Cut, launches today and includes timeless wardrobe essentials at accessible price points. Combining soft fabrics in earthy, mix-and-match shades with modern silhouettes, the pieces are as versatile as it gets, transitioning from day to night with a simple style tweak or two. And the pieces not only look good, but carry good vibes. “I’m a joy chaser which is why joy is embedded in my brands’ DNA,” Pitter explains.
True to her POV, Pitter, who is inspired by “the 3 ps!—people, pleasure and places,” designed them to work for those of all ages, shapes and sizes—each piece runs from XXS to 5X. ”What I love about TEREA is that every piece is universal to fit the varying tastes and style preferences for customers of all ages, shapes and sizes,” she says. “I hope every customer is able to find themselves reflected within each item to give them confidence, no matter the time or the place.”
The line is indeed designed to be inclusive for all, despite her celeb status. “Andrea Pitter was a fan favorite on season 2 of Making the Cut and even after the season finale, we’re excited to continue providing customers with more ways to connect with Andrea’s vision of intertwining high fashion with approachability,” says Muge Erdirik Dogan, president of Amazon Fashion. “TEREA offers customers silhouettes that will become staples in their closets.”
Check out some of our top picks from Pitter’s exclusive co-brand with Amazon Fashion below. And be sure to keep an eye out for the flattering, cinching bungee: “There’s a bungee detail I’ve fallen in love with and hope to incorporate it for seasons to come,” Pitter says.
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