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LONDON, UK – The average travel webpage is viewed for just 21 seconds. That’s according to a new benchmark study by Contentsquare, the leading digital experience analytics company.
The study, which analysed over 2.7 billion user sessions across over 328 travel sites from around the world, found that travel brands have an incredibly limited time to make an impression on their customers. In fact, 42% of visitors abandon travel sites after viewing only one page, with the vast majority of content
The study, which analysed over 2.7 billion user sessions across over 328 travel sites from around the world, found that travel brands have an incredibly limited time to make an impression on their customers. In fact, 42% of visitors abandon travel sites after viewing only one page, with the vast majority of content
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